Digital Experience Portfolio: UX, Accessibility & Web Strategy
Welcome to my digital experience portfolio. This timeline tracks my work in optimizing the full web ecosystem for performance, accessibility, and intuitive UX. By anchoring my technical skill set—like CRM automation, SEO, and multi-site management—in human-centered design principles, I bridge the gap between business objectives and user needs. Explore the case studies below to see everything from comprehensive digital campaigns to targeted usability fixes.
🕒 2026 | Integrated Campaign Strategy & Content Operations Developed during a five-month temporary marketing engagement, this initiative created a repeatable framework for turning existing technical expertise into coordinated, audience-focused campaigns across web, social media, and email. 🎯 Executive Summary: The company had a strong library of technical content, including…Read More
🕒 2026 | Digital Marketing & Web Optimization Initiative The following initiatives were developed and executed within approximately two months as part of a rapid digital optimization and marketing modernization effort. 🎯 Executive Summary: Led a comprehensive website and digital marketing modernization initiative focused on improving performance, search visibility, accessibility,…Read More
🕒 2026 | AI in Healthcare Webinar Campaign 🎯 Executive Summary Led the strategy and execution of a multi-channel webinar campaign focused on AI in healthcare technology. The campaign connected web, audience segmentation, email, LinkedIn, HubSpot automation, and supporting content into a coordinated digital experience designed to build awareness, capture…Read More
🕒 2026 | Regulatory Thought Leadership Campaign The following initiatives were developed and executed within one month as part of a strategic content marketing program designed to elevate subject-matter expertise, expand audience engagement, and support lead-generation objectives in the medical device industry. 🎯 Executive Summary: Developed and launched an…Read More
🕒 2025 | Dartmouth College, Geisel School of Medicine 🎯 Executive Summary: Spearheaded the digital content strategy and user experience architecture to elevate institutional brand positioning for targeted academic pathways. Analyzed complex prospective student journeys to streamline high-intent multi-page hierarchies. By aligning content strategy with intuitive UX design principles, this…Read More
🕒 2025 | Dartmouth College, Geisel School of Medicine 🎯 Executive Summary: Led UX and content improvements across Geisel’s admissions web experience to make critical information easier for prospective students to find, understand, and act on. Evaluated information architecture, content hierarchy, navigation pathways, and page-level interaction patterns to identify opportunities…Read More
🕒 2025 | Google UX Design Certification 🎯 Executive Summary: Designed an end-to-end mobile health and wellness experience as a Google UX Design Professional Certificate case study. Applied user research, information architecture, wireframing, prototyping, accessibility, and usability testing to create intuitive pathways to essential wellness tools. The project focused on…Read More
🕒 2024 | Commonwealth Care Alliance 🎯 Executive Summary: Engineered an enterprise-grade digital architecture by bridging the gap between frontend web properties and backend CRM operations. Focused heavily on data pipeline integrity and page speed optimization to protect the user journey during deep systems synchronization. 🛑 The Challenge: High-friction user…Read More
🕒 2023 | Commonwealth Care Alliance 🎯 Executive Summary Formulated and executed a site-wide digital governance initiative to bring legacy web properties into strict compliance with modern universal design standards. 🛑 The Challenge: An accumulation of technical debt, legacy layouts, and fragmented content structures led to severe WCAG compliance gaps,…Read More
🕒 2023 | Commonwealth Care Alliance 🎯 Executive Summary Directed a localization initiative to scale multilingual accessibility across the web ecosystem without incurring high-overhead development or translation costs. 🛑 The Challenge Reaching a diverse, multilingual international audience was limited by strict budget constraints, manual content duplication, and a lack of…Read More
🕒 2022 | Commonwealth Care Alliance 🎯 Executive Summary: Orchestrated a massive multi-site digital transformation to merge fragmented web properties into a single, high-performing corporate domain ecosystem. Spearheaded the technical architecture migration while safeguarding accumulated organic SEO authority. 🛑 The Challenge: The organization’s digital footprint was scattered across multiple…Read More
🕒 2019 | Bio X Cell 🎯 Executive Summary: Architected an advanced marketing automation engine within HubSpot to transform static digital content into a dynamic, personalized lead generation and nurturing machine. 🛑 The Challenge: Marketing campaigns were hindered by siloed communication tools, slow manual email dispatches, and an inability…Read More
🕒 2018 | Geisel School of Medicine 🔹 Challenge: Outdated static HTML sites lacked a user-friendly CMS, making updates difficult. 🚀 Strategy: Led WordPress migration, ensuring scalability & usability. Implemented technical SEO improvements to boost site visibility. Created content & training materials for faculty & administrators. ⭐️ Impact: ✅…Read More
🕒 2017 | Bio X Cell 🔹 Challenge: The eCommerce platform had poor UX and low conversion rates, impacting online sales. 🚀 Strategy: Redesigned the eCommerce site UX, improving navigation & checkout flow. Implemented multi-language support (WPML) for international customers. Managed Google Ads & retargeting campaigns to drive traffic. ⭐️…Read More