🕒 2025 | Dartmouth College, Geisel School of Medicine
🔹 Challenge:
- Improve usability and accessibility of Admissions FAQs and introduce a compelling “Why Geisel” narrative page.
🚀 Strategy:
- Added concise summaries and excerpts under FAQ section headers for faster scanning.
- Built custom WCAG-compliant accordions (keyboard, focus, ARIA) to ensure inclusive access.
- Optimized headings, excerpts, and metadata to strengthen organic SEO.
- Designed a draft Why Geisel page by writing and recycling content from MD Admissions (pending approval).
⭐️ Impact:
✅ FAQs are now easier to scan, visually cohesive, and aligned with WCAG 2.2.
✅ Structured content and excerpts improve organic search visibility.
✅ A narrative-driven Why Geisel concept is ready to support recruitment once approved.