I’m Heather, a digital experience and web strategist holding a Master’s in IT. I build accessible, intuitive web experiences that actually make sense to the people using them. I specialize in simplifying complex systems, improving content workflows, and helping teams work smarter, not harder. My background bridges the gap between design, UX strategy, marketing, and web engineering, with a deep focus on clarity, accessibility, and scalable digital platforms.
Read more about meTransforming Ideas into Data-Driven Growth
Digital Marketing Leadership
Digital Marketing Leadership
I blend marketing strategy with technical expertise to optimize digital experiences, improve visibility, strengthen digital systems, and deliver measurable results.
Wellness & Human-Centered Design
Wellness & Human-Centered Design
My background navigating high-stress, human-centered environments—including direct healthcare operations—deeply shapes my design philosophy. I build clean digital interfaces that reduce cognitive load, eliminate user friction, and provide a clear, supportive, and intuitive path for the end-user.
Full-Stack Digital Strategy
Full-Stack Digital Strategy
I bridge strategy, UX, accessibility, SEO, analytics, CMS platforms, and front-end development to build and optimize scalable digital ecosystems that improve usability, streamline workflows, and support long-term growth.
How I Help Teams Build Better Digital Experiences
UX Strategy & Accessibility
Applying user research, information architecture, accessible design, prototyping, and usability testing to create intuitive, inclusive digital experiences.
View UX Case StudyUX & Content Strategy: Automating the Digital Journey
Transforming a live, time-sensitive webinar campaign into an automated, evergreen digital experience. This case study maps out the user research, content strategy, and UX workflows engineered to maximize user engagement, streamline lead capture pipelines, and support continuous audience growth.
View Campaign StrategyContent Strategy & Digital Experience
Reframing complex academic program information around audience needs to clarify value, strengthen positioning, and create more intuitive pathways for prospective students.
View Content Strategy Case StudyFeatured Project
Full-Ecosystem Modernization: UX, Systems & Web Architecture Overhaul
A rapid digital modernization initiative focused on auditing, redesigning, and standardizing complex web and marketing infrastructure. This project transformed fragmented, legacy digital touchpoints into a unified, high-performing ecosystem, with a heavy emphasis on workflow efficiency, system scalability, and modern UI/UX design patterns.
View Case Study
“Heather’s willingness to help, swift response time, attention to detail, and positivity is remarkable. She is a wonderful resource and a pleasure to work with.”
Ruth Keane
Operations Assistant
“I’ve been privileged to work alongside Heather and witness the professionalism and knowledge she brings, along with her diligence in creating successful, effective web solutions.”
Anthony Cortez
Art Director
“Faced with significant organizatonal change, Heather demonstrated adaptability by swiftly adjusting web tactics to prioritize business critical unwind initiatves. Her strong collaboration skills are evident in her work with cross-functional teams to ensure compliance and project continuity.”
Hugh O’Carroll
Sr. Director, Digital Innovation & Design
“Heather was both an inspiring mentor and an exceptional supervisor.”
Elisa Newman
Social Media Strategiest
“Heather has been a great resource for me. She has helped my business tremendously.“
Tara Freedman
Small Business Owner