I’m Heather, a digital experience and web strategist who builds accessible, intuitive web experiences that actually make sense to the people using them. I specialize in simplifying complex systems, improving content workflows, and helping teams work smarter, not harder. My background spans design, UX, marketing, and web engineering, with a strong focus on clarity, accessibility, and scalable digital platforms.

Transforming Ideas into Data-Driven Growth

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Digital Marketing Leadership

I blend marketing strategy with technical expertise to optimize digital experiences, improve visibility, strengthen digital systems, and deliver measurable results.

Wellness & Human-Centered Design

My background in wellness and instruction shapes how I build digital experiences that are clear, supportive, and people-centered.

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Full-Stack Digital Strategy

I bridge strategy, UX, accessibility, SEO, analytics, CMS platforms, and front-end development to build and optimize scalable digital ecosystems that improve usability, streamline workflows, and support long-term growth.

How I Help Teams Build Better Digital Experiences

UX Strategy & Accessibility

Applying user research, information architecture, accessible design, prototyping, and usability testing to create intuitive, inclusive digital experiences.

View UX Case Study

Campaign Strategy & Automation

Transforming a live webinar campaign into an evergreen, on-demand experience designed to extend content value, capture leads, automate follow-up, and support ongoing engagement.

View Campaign Strategy

Content Strategy & Digital Experience

Reframing complex academic program information around audience needs to clarify value, strengthen positioning, and create more intuitive pathways for prospective students.

View Content Strategy Case Study

Featured Project

Full-Ecosystem Modernization: Aligning UX, SEO, and Site Architecture

A rapid digital modernization initiative that transformed website performance, UX, accessibility, SEO, analytics, and marketing infrastructure within approximately two months.

View Case Study

Digital marketing and web optimization project preview

“Heather’s willingness to help, swift response time, attention to detail, and positivity is remarkable. She is a wonderful resource and a pleasure to work with.”

Ruth Keane
Operations Assistant

“I’ve been privileged to work alongside Heather and witness the professionalism and knowledge she brings, along with her diligence in creating successful, effective web solutions.”

Anthony Cortez
Art Director

“Faced with significant organizatonal change, Heather demonstrated adaptability by swiftly adjusting web tactics to prioritize business critical unwind initiatves. Her strong collaboration skills are evident in her work with cross-functional teams to ensure compliance and project continuity.”

Hugh O’Carroll
Sr. Director, Digital Innovation & Design

“Heather was both an inspiring mentor and an exceptional supervisor.”

Elisa Newman
Social Media Strategiest

“Heather has been a great resource for me. She has helped my business tremendously.“

Tara Freedman
Small Business Owner