UX & Accessibility Design Focus

I design user-centered, accessible digital experiences rooted in clear content strategy, intuitive information architecture, and WCAG 2.2 compliance. Much of my work happens in academic, healthcare, and mission-driven environments where clarity, accuracy and technical rigor are essential.

I also bring strong marketing and communications capabilities—managing program portfolios, driving integrated campaigns across email, web, search, digital advertising, and social media, and tailoring messaging for diverse audiences. From funnel optimization to analytics reporting, I ensure digital platforms support organizational goals and measurable outcomes.

I recently earned the Google UX Design Professional Certificate, deepening my commitment to designing with empathy, usability, and accessibility at the core.

Areas of Expertise

Career Experience

Geisel School of Medicine at Dartmouth, Hanover, NH
2017 – Present

Web Designer/Analyst–Webmaster

Own digital strategy, intake, and multisite governance for Dartmouth’s medical school, supporting nearly 400 academic, clinical, and research websites. Lead UX/UI optimization, accessibility (WCAG 2.2), usability testing, information architecture, SEO performance, and design system consistency across a complex enterprise environment. Partner closely with academic leadership, IT, and communications teams to translate organizational needs into scalable, reliable, and user-friendly digital experiences.

• Lead UX strategy, content structure, and design for department and program websites.
• Support integrated marketing efforts for admissions and program recruitment through SEO, optimized user flows, and digital content planning.
• Train faculty and staff through one-on-one and group sessions on WCAG compliance, SEO, and web communications best practices.
• Lead content migrations and rebuilds across WordPress Multisite, improving architecture, scalability, and findability.
• Implement targeted email workflows and internal communication processes.
• Develop instructional video tutorials using Panopto to streamline digital training and adoption.

Commonwealth Care Alliance, Boston, MA
2022 – 2025

Marketing Webmaster

Defined and executed a prioritized digital platform roadmap for a multi-site healthcare organization, overseeing UX optimization, design system evolution, CMS governance, and platform development across a high-traffic, multi-domain WordPress environment. Focused on accessible, data-informed digital experiences that improved conversion paths, strengthened brand consistency, and supported scalable growth within a regulated ecosystem. Partnered with marketing, IT, engineering, product, and compliance teams to align digital initiatives with accessibility, performance, and regulatory standards.

• Developed and executed integrated, data-informed marketing strategies to expand brand reach and improve engagement.
• Directed multi-domain website architecture, WP Engine hosting environments, routing, and security operations.
• Led analytics implementation, A/B testing, and performance reporting to drive ongoing optimization.
• Collaborated with marketing, communications, clinical, and compliance teams to align messaging and content clarity.
• Supported enrollment and program initiatives through campaign landing pages, optimized funnels, and cross-channel content alignment.
• Designed a WCAG-compliant provider training platform, writing instructional content and developing user flows.
• Managed vendors and internal teams on strategic web projects, campaigns, and multi-channel deliverables.

Cache the Wave, LLC, Hanover, NH
2021 – 2022

Founder & Digital Marketing Director

Launched Cache the Wave, LLC to support small businesses in the Upper Valley through affordable, scalable digital services. Led omnichannel marketing campaigns, advertising, and custom website development, with a strong focus on accessibility and user-centered design.

• Designed and developed optimized WordPress sites with strong UX, SEO, and WCAG compliance.
• Managed Google Ads (Search/PPC), implemented analytics dashboards, and improved campaign ROI.
• Built CRM workflows and marketing automation in HubSpot and Salesforce.
• Executed email campaigns, content strategies, and paid/organic social media campaigns.
• Delivered creative direction for branding, visual identity, messaging, and multimedia content.

SCORE Mentor Subject Matter Expert
2020-2022

Digital Marketing & Web Development Specialist

Provided consulting and mentorship to startups and small businesses, focusing on website development, digital strategy, and accessibility compliance. Delivered full-site builds, implemented marketing automation workflows, and supported backend infrastructure management across diverse hosting environments.

• Designed and built accessible, SEO-optimized websites for startups and growing businesses.
• Implemented branding, content strategy, and digital marketing improvements.
• Advised clients on analytics, SEO, marketing automation, and UX enhancements.
• Managed domain transfers, hosting configurations, phpMyAdmin databases, and backend system administration.

Bio X Cell, West Lebanon, NH
2015 – 2020

Digital Marketing Manager

Led digital marketing and web development strategy for a biotechnology company, managing omnichannel campaigns, vendor relationships, and performance analytics. Drove growth through advanced SEO, paid media, and data-informed decision-making, while improving site usability and conversion paths.

• Directed cross-channel digital campaigns across email, web, paid media, and social to drive lead generation and brand awareness.
• Executed advanced SEO and SEM strategies to increase search visibility and inbound traffic.
• Optimized content hierarchy, navigation, and UX to improve conversion pathways.
• Built automated workflows to support lead nurturing and ongoing engagement.
• Collaborated with vendors, creative teams, and senior leadership on high-impact digital initiatives.

Education

Master of Science in Information Technology – Web Design and Development
Southern New Hampshire University, Manchester, NH

Bachelor of Arts in Professional Studies – Psychology and Business Marketing
Northern Vermont University, Johnson, VT

Associate of Arts – Education
Community College of Vermont, White River Junction, VT

Certifications

• Adobe Creative Cloud Suite Certification
• AI for SEO Certification – Yoast SEO Academy
• Contentsquare Expert in Web Analysis
• Digital Advertising Certification – HubSpot
• Digital Marketing Certification – SkillsPath
• Fundamentals of Digital Marketing – Google Skillshop
• Google Ads Display Certification View Certificate
• Google Ads Search Certification View Certificate
• Google Analytics Certification View Certificate
• Google UX Design Certification View Certificate
• Social Media Certification – HubSpot
• Social Media Marketing Certification – SkillsPath
• Web Design Accessibility Certification – ûdemy

Technical Proficiencies

• Accessibility Compliance: WCAG 2.2, ARIA roles, site audits, screen reader testing
• CMS Platforms: WordPress Multisite, Drupal, Adobe Experience Manager, HubSpot
• CRM & Marketing Automation: Salesforce, Pardot, HubSpot, MailChimp, Constant Contact
• Design & Creative Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro), Figma
• Digital Marketing & Analytics: Google Ads, Google Analytics, SEMrush, SEO tools, Hootsuite
• Project Management & Collaboration: Asana, Monday.com, Jira, Trello, Slack
• UX & Prototyping: Adobe XD, Figma, Miro, user flows, wireframing, usability testing, interactive prototypes
• Web Development & Infrastructure: HTML, CSS, JavaScript, PHP, MySQL, WordPress Multisite, Drupal, Webflow, phpMyAdmin, cPanel, WPEngine, site caching, hosting transfers, domain & DNS configuration

Honor, Awards, & Memberships

• Professional Member – International Association of Accessibility Professionals (IAAP)
• The National Society of Leadership and Success (MSIT Program)
• Certificate of Academic Achievement (BA Program)