🕒 2024 | Commonwealth Care Alliance
🔹 Challenge:
- The website lacked a seamless connection to Salesforce, resulting in lead capture, data flow, and automation inefficiencies.
🚀 Strategy:
- Led the Salesforce integration with the public website, improving data collection and automation.
- Optimized web forms and API connections, ensuring a streamlined user experience and backend processing.
- Implemented performance and security updates to maintain site stability and compliance.
⭐️ Impact:
✅ Improved data accuracy & lead management through real-time CRM updates.
✅ Enhanced user experience & engagement with optimized forms and automation.
✅ Strengthened website security & performance through proactive updates.
🛠 Tools & Skills Used:
Gravity Forms | Gravity Forms Salesforce Pro | Salesforce | API Integration | CRM Automation | Web Security