Behind the Build

A closer look at the strategy, systems, and execution behind selected digital marketing, UX, web optimization, and automation projects.

What This Page Highlights

This page highlights the behind-the-scenes work that supports modern digital experiences, including performance optimization, workflow automation, content strategy, accessibility improvements, campaign development, and cross-functional collaboration.

Digital Marketing & Web Optimization

Led a rapid digital optimization and marketing modernization initiative focused on improving web performance, marketing automation, lead generation workflows, campaign execution, and digital visibility for a medical technology consulting firm.

Digital marketing and web optimization dashboard collage with analytics, automation workflows, and campaign visuals. — Visual representation of web optimization, marketing automation, analytics, and digital campaign strategy initiatives.

FDA Webinar Lead Generation Funnel

Webinar registration page for lead capture and gated replay access

Created a webinar registration experience designed to support gated replay access, lead generation, and marketing automation through integrated WordPress and HubSpot workflows.

Tools & Skills Used: HubSpot • WordPress • Workflow Automation • YouTube Unlisted Videos • Lead Generation • CRM Integration • UX/UI • Landing Pages

Live Experience: View Webinar Registration Experience ↗

Lead Capture Form Strategy

WordPress confirmation message after webinar form submission

HubSpot form confirmation setup for webinar registration

Developed an integrated lead capture process across WordPress and HubSpot to streamline webinar registrations, confirmation messaging, and automated follow-up engagement through conversion-focused UX design.

Tools & Skills Used: HubSpot • WordPress • Lead Generation • UX/UI • CRM Integration • Conversion Strategy

HubSpot Workflow Automation

Built automated HubSpot workflows to support webinar registrations, replay delivery, and ongoing audience engagement. The automation structure streamlined communication while supporting scalable lead nurturing and campaign management.

Tools & Skills Used: HubSpot • Marketing Automation • Workflow Design • CRM Integration • Lead Nurturing • Digital Operations

Gated Webinar Replay Experience

Gated webinar replay page with embedded FDA regulatory pathway video

Designed a gated webinar replay experience that provided on-demand access to FDA regulatory education content while supporting seamless replay delivery, lead engagement, and ongoing campaign visibility.

Tools & Skills Used: WordPress • Copywriting • HubSpot • UX/UI • Gated Content Strategy • Lead Generation • Marketing Automation • YouTube (Private link mode)

Live Experience: View Webinar Replay Experience ↗

LinkedIn Campaign Promotion

Developed and distributed LinkedIn campaign content to promote webinar engagement, increase visibility for FDA regulatory education initiatives, and support lead-generation efforts through organic social distribution.

Tools & Skills Used: LinkedIn Strategy • Content Marketing • Campaign Promotion • B2B Marketing • Audience Engagement • Thought Leadership

Live Experience: View LinkedIn Campaign ↗