Behind the Build

AI Webinar Landing Page

A closer look at the strategy, UX decisions, content development, and technical execution behind a webinar landing page designed to support education, lead generation, and marketing automation.

Project Overview

This landing page was developed to support registration and engagement for an AI in Healthcare webinar campaign. The experience was designed to simplify access to technical content while creating a seamless journey from awareness through registration and post-event communication.

The initiative combined landing page strategy, content development, UX design, and marketing automation to support campaign goals and create reusable infrastructure for future webinar initiatives.

The Challenge

The experience needed to do more than collect registrations. The landing page had to:

Deliver a responsive and accessible user experience
Explain a technical topic quickly and clearly
Establish trust and credibility
Encourage registration with minimal friction
Connect seamlessly with HubSpot automation
Support future replay and nurture workflows

My Role

Campaign Strategy • Copywriting • Landing Page Development • UX Design • Automation Planning

Owned end-to-end execution including strategy, messaging, information architecture, landing page development, registration flow design, automation planning, testing, and launch support.

Defined campaign goals and conversion approach
Wrote landing page messaging and calls to action
Structured content and information hierarchy
Built and configured landing page components
Designed registration and conversion pathways
Connected page experience with marketing automation
Tested and refined the experience prior to launch

Live Experience: View Webinar Registration Experience ↗

The Solution

Designed and developed a conversion-focused landing page experience that balanced educational content with campaign objectives.

Key Decisions

Structured content to guide users naturally toward registration
Wrote clear CTA messaging to support action
Reduced distractions and unnecessary steps
Designed responsive and accessible layouts
Built for integration with future campaign workflows

Registration Experience

Created a streamlined registration process connected directly into campaign automation and follow-up communication.

Design Considerations

Supported CRM and workflow integration
Minimized required inputs
Reduced cognitive load
Improved conversion flow

Technical Integration

Connected the experience through:

WordPress landing page development
HubSpot form integration
Marketing automation setup
Tracking and reporting configuration

Results & Learnings

✅ Created scalable webinar infrastructure
✅ Connected web and automation workflows
✅ Supported measurable campaign engagement
✅ Established reusable campaign assets