Behind the Build

A UX-focused landing page and marketing automation initiative supporting FDA regulatory education and lead generation.

What This Page Highlights

  • UX/UI strategy for a regulatory education resource hub
  • Information architecture for organizing complex
  • FDA topics Conversion-focused content flow and audience engagement strategy
  • HubSpot-integrated newsletter and lead capture workflows
  • SEO-informed content structure and resource discoverability
  • Embedded multimedia and educational content integration
  • Accessibility-informed design and responsive user experience
  • Cross-functional collaboration with regulatory, commercialization, and leadership stakeholders
  • Development of scalable infrastructure for future campaigns, webinars, and educational resources

Simbex Digital Marketing & Web Optimization

Designed and developed a UX-focused FDA regulatory resource hub that centralized educational content, improved topic discoverability, and supported integrated HubSpot subscribe form workflows, lead generation, accessibility, and digital engagement strategy.

landing page for regulatory services

Developed a centralized FDA regulatory resource hub designed to organize complex educational content, support audience engagement, strengthen newsletter subscription workflows, and improve digital discoverability through integrated WordPress and HubSpot functionality.

Tools & Skills Used:
HubSpot • WordPress • Information Architecture • UX/UI • SEO • Workflow Automation • Content Strategy • Copywriting • Accessibility • Lead Generation

Live Experience:
View FDA Pathways & Regulatory Resource Hub ↗

View my resume
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