Behind the Build

A UX-focused landing page and marketing automation initiative supporting FDA regulatory education and lead generation.

What This Page Highlights

UX/UI strategy for a regulatory education resource hub
Information architecture for organizing complex
FDA topics Conversion-focused content flow and audience engagement strategy
HubSpot-integrated newsletter and lead capture workflows
SEO-informed content structure and resource discoverability
Embedded multimedia and educational content integration
Accessibility-informed design and responsive user experience
Cross-functional collaboration with regulatory, commercialization, and leadership stakeholders
Development of scalable infrastructure for future campaigns, webinars, and educational resources

Simbex Digital Marketing & Web Optimization

Designed and developed a UX-focused FDA regulatory resource hub that centralized educational content, improved topic discoverability, and supported integrated HubSpot subscribe form workflows, lead generation, accessibility, and digital engagement strategy.

Developed a centralized FDA regulatory resource hub designed to organize complex educational content, support audience engagement, strengthen newsletter subscription workflows, and improve digital discoverability through integrated WordPress and HubSpot functionality.

Tools & Skills Used:
HubSpot • WordPress • Information Architecture • UX/UI • SEO • Workflow Automation • Content Strategy • Copywriting • Accessibility • Lead Generation

Live Experience:
View FDA Pathways & Regulatory Resource Hub ↗