Why Geisel?

A stakeholder approached me looking for a place to highlight admissions data — icons, numbers, and quick stats. Instead of creating a static display, I saw a broader content opportunity: Geisel lacked a marketing page that explained why a student should choose the Geisel School of Medicine at Dartmouth, and had very little copy describing its expanding dual-degree offerings.

I proposed a new narrative framework — the “Why Geisel?” page — to position the school’s values, mission, and community strengths alongside key facts and visuals. As part of this initiative, I also researched and wrote content for a dedicated “Dual Degrees” page, ensuring prospective students could easily understand program options, benefits, and application pathways.

The result was not just new pages, but new storytelling pillars for the Admissions site — shifting the focus from data presentation to value communication and helping Geisel articulate what makes its programs distinct in a competitive medical education landscape.

Why Geisel?

Dual-Degree Programs