🕒 2025 | Dartmouth College, Geisel School of Medicine
🔹 Challenge:
- Geisel’s Admissions site lacked compelling marketing content to explain why students should choose the school, and there was no visibility for its rapidly expanding dual-degree programs. The Admissions site needed content that actively sells the academic experience and supports prospective students’ decision-making.
🚀 Strategy:
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Identified and led the creation of two high-impact content pages — “Why Geisel?” and “Dual Degrees” — to fill critical marketing and recruitment gaps.
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Researched, outlined, and wrote original content highlighting Geisel’s mission, academic pathways, and interdisciplinary strengths.
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Developed layout concepts and structure in WordPress for clarity, flow, and accessibility.
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Integrated SEO and WCAG 2.2 principles into content hierarchy, metadata, and copy for long-term discoverability and compliance.
⭐️ Impact:
✅ Established new cornerstone pages that communicate Geisel’s story and opportunities.✅ Strengthened the Admissions narrative with emotionally resonant, student-centered messaging.
✅ Provided a scalable structure for future program and recruitment pages.
✅ Elevated the site from informational to strategic marketing content.
🛠 Tools & Skills Used:
Content Strategy | UX Writing | CSS | Accessibility (WCAG 2.2) | SEO Optimization | WordPress
🔗 View Why Geisel & Dual Degree Programs