🕒 2025 | Dartmouth College, Geisel School of Medicine
🔹 Challenge:
- Geisel’s Admissions site lacked compelling marketing content to explain why students should choose the school, and there was no visibility for its rapidly expanding dual-degree programs. The Admissions site needed content that actively sells the academic experience and supports prospective students’ decision-making.
🚀 Strategy:
Identified and led the creation of two high-impact content pages — “Why Geisel?” and “Dual Degrees” — to fill critical marketing and recruitment gaps.
Researched, outlined, and wrote original content highlighting Geisel’s mission, academic pathways, and interdisciplinary strengths.
Developed layout concepts and structure in WordPress for clarity, flow, and accessibility.
Integrated SEO and WCAG 2.2 principles into content hierarchy, metadata, and copy for long-term discoverability and compliance.
⭐️ Impact:
✅ Established new cornerstone pages that communicate Geisel’s story and opportunities.✅ Strengthened the Admissions narrative with emotionally resonant, student-centered messaging.
✅ Provided a scalable structure for future program and recruitment pages.
✅ Elevated the site from informational to strategic marketing content.
🛠 Tools & Skills Used:
Content Strategy | UX Writing | CSS | Accessibility (WCAG 2.2) | SEO Optimization | WordPress
🔗 View Why Geisel & Dual Degree Programs