Technology Marketer & Full-Stack Web Developer | Marketing Automation, UX & Accessibility (WCAG)

Seasoned Digital Experience Leader with 15+ years of expertise in architecting automated marketing ecosystems and enterprise platform governance. I specialize in bridging the gap between technical infrastructure—including CRM-integrated automation and WCAG 2.2 compliance—and human-centered design to drive engagement, conversion, and scalable performance across higher education, healthcare, and biotech.

Leads complex, multi-site digital environments—optimizing customer journeys, standardizing platforms, and implementing data-informed strategies that improve engagement, conversion, and overall digital performance. Partners cross-functionally with marketing, IT, and product teams to align digital experience, marketing technology, and business goals, while advancing scalable, accessible, and high-performing web platforms.

UX & Accessibility Design Focus

Lead the design and optimization of user-centered, accessible digital experiences grounded in clear content strategy, scalable information architecture, and WCAG 2.2 compliance. Apply UX best practices across complex, multi-site environments to improve usability, engagement, and conversion while ensuring consistency and governance across platforms.

Bring a strong digital marketing and communications lens—aligning website experience with lifecycle marketing strategies across email, search, digital advertising, and social channels. Drive funnel optimization, personalization, and performance measurement to ensure digital platforms support organizational goals and deliver measurable outcomes.

Committed to continuous improvement in user experience and accessibility, with advanced training through the Google UX Design Professional Certificate, and ongoing application of data-informed design and testing methodologies.

Areas of Expertise

  • Enterprise Web Strategy & Digital Platforms (Drupal, WordPress Multisite, Webflow, HTML, CSS, JavaScript)
  • UX, Accessibility & Design Systems (WCAG 2.2, information architecture, pattern libraries, component governance)
  • Digital Experience Optimization & CRO (A/B testing, user journeys, conversion funnels, personalization)
  • SEO & Generative Search Optimization (GEO), SEM, and performance-driven acquisition strategies
  • Marketing Technology & Automation (Salesforce, Pardot, HubSpot, CRM integration, segmentation, lifecycle marketing)
  • Analytics & Data Strategy (GA4, dashboards, KPI tracking, insight generation)
  • Integrated Digital Marketing & Omnichannel Campaigns (web, email, search, paid, social)
  • Platform Governance & Multi-Site Architecture (multi-domain environments, DNS, hosting infrastructure, standardization)
  • Vendor Management & Cross-Functional Leadership (marketing, IT, product, and external partners)
  • Agile Delivery & Operational Execution (Scrum, roadmap planning, intake and prioritization)

Career Experience

Geisel School of Medicine at Dartmouth, Hanover, NH
2017 – 2026

Web Designer/Analyst (Digital Accessibility & UX Lead)

Owned enterprise digital strategy, intake, and multisite governance for Dartmouth’s medical school, supporting nearly 200+ academic, clinical, and research websites. Led UX/UI optimization, accessibility (WCAG 2.2), usability testing, information architecture, and SEO/GEO performance to improve user engagement, discoverability, and conversion across a complex digital ecosystem.

Drove platform standardization through design systems and governance frameworks, ensuring consistency, scalability, and compliance across all web properties. Partnered closely with academic leadership, IT, and communications teams to align digital strategy with organizational goals, translating complex requirements into reliable, user-centered digital experiences.

  • Led UX strategy, information architecture, and content design across departmental and program websites, improving usability, engagement, and consistency across a large-scale digital ecosystem.
  • Partnered with marketing and communications teams to support admissions and program recruitment through SEO/GEO strategy, optimized user journeys, and data-informed content planning.
  • Developed and delivered training programs for faculty and staff on WCAG 2.2 accessibility, SEO best practices, and effective web communications—driving adoption and improving content quality at scale.
  • Led enterprise content migrations and site rebuilds within WordPress Multisite, enhancing platform scalability, governance, and overall site performance.
  • Implemented targeted email workflows and internal communication strategies to support engagement, content distribution, and operational efficiency.
  • Produced instructional video content and scalable training resources with Panopto to increase digital adoption and reduce support overhead.

Commonwealth Care Alliance, Boston, MA
2022 – 2025

Marketing Webmaster (Web Operations & Digital Accessibility Specialist)

Defined and executed a prioritized digital platform roadmap for a multi-site healthcare organization, leading UX optimization, design system evolution, CMS governance, and platform development across a high-traffic, multi-domain WordPress environment. Drove accessible, data-informed digital experiences that improved user journeys, conversion paths, and overall platform performance while strengthening brand consistency across a regulated ecosystem.

Partnered cross-functionally with marketing, IT, engineering, product, and compliance teams to align digital initiatives with marketing technology, accessibility standards (WCAG 2.2), performance optimization, and regulatory requirements.

    • Developed and executed integrated, data-informed digital strategies to expand brand reach, improve engagement, and support acquisition and retention goals.
    • Directed multi-domain website architecture, WP Engine hosting environments, DNS routing, and security operations, ensuring platform stability, scalability, and performance.
    • Led analytics strategy, including GA4 implementation, A/B testing frameworks, and performance reporting to drive continuous optimization and inform strategic decision-making.
    • Partnered cross-functionally with marketing, communications, clinical, and compliance teams to ensure clear, consistent messaging and alignment with regulatory and accessibility standards.
    • Supported enrollment and program growth through campaign landing pages, optimized conversion funnels, and coordinated cross-channel content strategies.
    • Designed and launched a WCAG-compliant provider training platform, developing user flows and instructional content to improve adoption and usability.
    • Managed external vendors and internal teams across strategic web initiatives, campaigns, and multi-channel deliverables, ensuring alignment, prioritization, and on-time execution.

Cache the Wave, LLC, Hanover, NH
2021 – 2022

Founder & Digital Marketing Director (UX & Accessibility Consultant)

Launched Cache the Wave, LLC to support small businesses in the Upper Valley through affordable, scalable digital services. Led omnichannel marketing campaigns, advertising, and custom website development, with a strong focus on accessibility and user-centered design.

  • Designed and developed optimized WordPress sites with strong UX, SEO, and WCAG compliance.
  • Managed Google Ads (Search/PPC), implemented analytics dashboards, and improved campaign ROI.
  • Built CRM workflows and marketing automation in HubSpot and Salesforce.
  • Executed email campaigns, content strategies, and paid/organic social media campaigns.
  • Delivered creative direction for branding, visual identity, messaging, and multimedia content.

SCORE Mentor Subject Matter Expert
2020-2022

Digital Marketing & Web Development Specialist

Provided consulting and mentorship to startups and small businesses, focusing on website development, digital strategy, and accessibility compliance. Delivered full-site builds, implemented marketing automation workflows, and supported backend infrastructure management across diverse hosting environments.

  • Designed and built accessible, SEO-optimized websites for startups and growing businesses.
  • Implemented branding, content strategy, and digital marketing improvements.
  • Advised clients on analytics, SEO, marketing automation, and UX enhancements.
  • Managed domain transfers, hosting configurations, phpMyAdmin databases, and backend system administration.

Bio X Cell, West Lebanon, NH
2015 – 2020

Digital Marketing Manager

Led omnichannel digital marketing and web strategy for a biotechnology company, driving customer acquisition, engagement, and conversion through integrated campaigns and platform optimization. Managed vendor relationships and performance analytics while leveraging SEO, paid media, and data-informed strategies to support sustained growth, improve user experience, and optimize digital funnels.

  • Led omnichannel digital marketing strategy across email, web, paid media, and social channels to drive lead generation, brand awareness, and customer acquisition.
  • Developed and executed SEO and SEM strategies to increase search visibility, improve inbound traffic, and support sustained growth.
  • Optimized website content, navigation, and user experience to improve conversion pathways and overall digital performance.
  • Built and managed marketing automation workflows to support lead nurturing, segmentation, and ongoing customer engagement across the lifecycle.
  • Analyzed campaign performance and user behavior to inform data-driven optimization and improve marketing effectiveness.
  • Partnered with vendors, creative teams, and senior leadership to deliver integrated digital initiatives aligned with business goals.

Education

Master of Science in Information Technology – Web Design and Development
Southern New Hampshire University, Manchester, NH

Bachelor of Arts in Professional Studies – Psychology and Business Marketing
Johnson State, Johnson, VT

Associate of Arts – Education
Community College of Vermont, White River Junction, VT

High School Diploma (Dual Enrollment) – Psychology
Westfield State University, Westfield, MA

Certifications

  • Adobe Creative Cloud Suite Certification
  • AI for SEO Certification – Yoast SEO Academy
  • Contentsquare Expert in Web Analysis
  • Digital Advertising Certification – HubSpot
  • Digital Marketing Certification – SkillsPath
  • Fundamentals of Digital Marketing – Google Skillshop
  • Google Ads Display Certification View Certificate
  • Google Ads Search Certification View Certificate
  • Google Analytics Certification View Certificate
  • Google UX Design Certification View Certificate
  • Social Media Certification – HubSpot
  • Social Media Marketing Certification – SkillsPath
  • Web Design Accessibility Certification – ûdemy

Technical Proficiencies

  • Accessibility Compliance: WCAG 2.2, ARIA roles, site audits, screen reader testing
  • CMS Platforms: WordPress Multisite, Drupal, Adobe Experience Manager, HubSpot
  • CRM & Marketing Automation: Salesforce, Pardot, HubSpot, MailChimp, Constant Contact
  • Design & Creative Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro), Figma
  • Digital Marketing & Analytics: Google Ads, Google Analytics, SEMrush, SEO tools, Hootsuite
  • Project Management & Collaboration: Asana, Monday.com, Jira, Trello, Slack
  • UX & Prototyping: Adobe XD, Figma, Miro, user flows, wireframing, usability testing, interactive prototypes
  • Web Development & Infrastructure: HTML, CSS, JavaScript, PHP, MySQL, WordPress Multisite, Drupal, Webflow, phpMyAdmin, cPanel, WPEngine, site caching, hosting transfers, domain & DNS configuration

Honor, Awards, & Memberships

  • Professional Member – International Association of Accessibility Professionals (IAAP)
  • The National Society of Leadership and Success (MSIT Program)
  • Certificate of Academic Achievement (BA Program)
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